Online shops are form of e-commerce - Web sites include directories and offers, electronic transmission of orders and vouchers but also cashless payments.
Development of e-commerce has opened unprecedented opportunities to respond to customer needs and maintaining contact with them through e-business solutions. Low cost, flexibility and the growing popularity of electronic communication, make it an excellent opportunity to expand business for each company.
Advantages of e-commerce systems:
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presentation of current offer, supported by photographs or multimedia presentations of products, richness of assortment
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Availability 24hours a day, 7 days a week
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Elimination of the differences due to time zones and geographical location
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Improvement of communication and automating the processes of time reduction
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Customer order history
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secure customer authentication process
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information about the time of delivery
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promotional campaigns and new product announcements
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the possibility of choosing the most convenient way of payment
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Thanks to statistics, the company learns about customers’ preferences who visit the site and has the possibility to react to the market needs and adapt the offer to the expectations of potential customers
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Give the opportunity to inform, sell and transact with an unlimited number of clients at any time
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It is relatively simple and easy form to increase corporate profits
The system is based on the modular structure. It has great opportunities for development. Such an organization allows for subsequent expansion of the system for additional functionality.
For the moment, the basic structure of the site consists of such modules as:
- The Management module connected with structure and content of Websites
- The Gallery module
- The Banner Advertising – enables an advertisement to appear across the top of a page on the Internet
- The Survey module- without limit of answers
- The Newsletter module – enables import of the customers’ data from the address book MS Outlook
- The RSS/Atom module- information publication on other Websites, information channel for customers
- The Search Engine module
- The Automatic generation module of the site structure
- The Contact Form module
- The "Tell a friend about site” module
- The “Prepare a special version for printing” module
- The Administration and access control module
- The Register module
- The Online Shop module
In the future, the system can be further developed to allow more modules to extend the offer by online selling newspapers, integration systems and partnership with other Websites and information portals.
