E-commerce supports and facilitates the conduct of business, sell products and services via the Internet. E-commerce specializes in creating online shops – Websites with offers, electronic transmission of orders and confirmations, and cashless payment service. Rising the e-commerce has opened unprecedented opportunities to respond to customers’ needs and maintaining contact with them through e-business solutions. Low cost, flexibility and the growing popularity of electronic communication, make it an excellent opportunity to expand business for each company.
Advantages of e-commerce:
Presentation of current offer, supported by photographs or multimedia presentations of products, rich assortment
Availability (24 hours a day, 7 days a week, 365 days a year)
Lack of limitations due to time zones and geographical location
Improvement of communication and making distribution faster which contributes to reduction of time, cost and delivery
Customer order history
Customer Authentication and Internet Security
Gives the information about the time of delivery
Promotional campaigns and new product announcements
The possibility of choosing the most convenient for the customer way of payment
By using statistics, the company has the opportunity to learn about customer preferences, and quickly react to market needs and adapt the offer to the expectations of potential customers
Allows to communicate, sell and make business with unlimited number of clients
It is relatively easy form to increase corporate profits
