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About Corporate Identity"FINE FEATHERS MAKE FINE BIRDS" that is, what is Corporate Identity? Corporate Identity (CI)is elaborated,coherent and consistently used a list of graphic elements, through which the company is perceived.
The first step to develop the CI of the company is to create a logo, select colors, fonts.
Other components are applied to designing and production of business materials such as letterhead, business cards, envelopes and their consistent use.
CI system should also include guidelines for using all the elements that create the visual contact with the recipient:
LOGO - The first message sent by the company to customers Brand logo plays a similar role as its name. It should identify the offer and carry a guarantee. The symbol should be lucid, easy to remember. It should not form negative associations. If the iconic symbol is linked with the name of a company, the brand will reach out to customers faster.
Features of well-designed logo:
With a good project the company becomes recognizable and immediately makes positive associations. It is good to introduce CI from the very beginning of company’s existence. In the process of growth of company’s recognition, it is extremely hard to recreate some elements that have been poorly designed.
Ready models developed in the CI book allow to cost reduction, and also to save time.
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