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Outdoor

An unquestionable advantage of the Outdoor advertising is its wide range. It has the possibility of targeting advertising message.

This is the only medium that does not require the activity of the viewer; he/she does not have to pay for it (as opposed to TV, radio, newspapers or the Internet).

Outdoor advertising provides a direct and unlimited access to the transmission of advertising. Outdoor advertising is slightly less popular than TV advertising – in terms of time spent in contact with the medium.

Territorial flexibility allows wide range of outdoor advertising campaigns, as well as the possibility of regionalization of the advertising.

Advantages of outdoor advertising:

Accessibility - anyone who leaves the house is in contact with the outdoor advertising
Universality – you have easy access to it and you do not have to perform any action to see it
It is free (for consumers)
Is not intrusive
It is flexible: there are a variety of formats, media types, periods of exposure, etc.

The most popular forms of outdoor advertising are:

Billboard - large format array used for the presentation of advertising posters. Most often placed on the streets or roads. It is usually lit to provide adequate visibility at night. The most common size of a billboard is 5.04 x2, 38 m.
CityLight - Advertising panel which is 1.20 m high and 1.80 m wide. Poster advertising is placed behind the glass usually highlighted. It can be found at the bus stops, the lighthouses or freestanding.
Large format advertisement- usually exposed directly on the walls of buildings or at the time of renovation of building - on scaffolding. Large advertisements are made of vinyl mesh (transmits light) or a full vinyl (no light passes).

Outdoor In Poland

Polish outdoor advertising market has dominated the five entities, which together hold around 90% of market share. They are: AMS, Ströer, Cityboard Media, Clear Channel Poland and News Outdoor Poland.

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